OK, here’s the concept, for the launch of the Dublin Fringe festival, the organisers thought it would be a great idea to dye the Liffey pink as a publicity stunt. So I happened along with my trusty camera to snap this once in a lifetime oppurtunity.

Thing is as a publicity stunt it sucked the people on the street were wondering what had happened to pollute the river like this! there was no advertising anywhere that I saw and well no Fringe festival to be honest??? all very confusing for the literally tens of people that were standing around watching the spectacle.

You have to wonder why there was no one on O’Connell street bridge handing out flyers or even posters about to draw attention to the fringe festival, or am I finally just getting old and not able to “get it” anymore? Is this the new thing now then? is it? At least these guys looked like they were having some fun but again nothing to explain what was happening…

I have to admit to being tempted to tell a few tourists that the Luas had derailed crossing the bridge at Heuston station and that the red river was the result of the contents of the passengers vascular systems having emptied into the river, but then I decided not to tempt fate. you never know.
